If you’re working on an idea for SaaS for B2B, look at Capterra or G2. Copying quotes that stood out to you into your doc can be useful to understand a bigger picture. You can sort reviews by rating, time, and country. If your competitors are mobile apps, I’d recommend looking at their reviews using SensorTower. No birds were harmed in the making of this article. That’s why “Competitor products’ reviews” comes after the problem description and before the solution. Looking at their reviews helps me kill two birds with one stone: understand the problem and inform the solution. The biggest ones are Pocket and Instapaper. In my case, competitors are read-it-later services. I came up with my own template which includes a few most important segments for this still very early stage. Time to kick-off with a proper document structure for noting down your thoughts.
In short: is the idea interesting enough so that I can’t stop thinking about it? If that’s the case, time to unwrap it. It also reduces the risk of getting hit by reality, in case if the excitement is the main moving power that can’t last forever. But it helps to take some time after the first excitement to then start thinking realistically. I consider this period the first stage of working through processing an idea. Putting them down to paper can help other branches of the idea get born. The seed was planted and thoughts are starting to grow out of it. If an idea is like an earworm (just like this song), it’s usually a good sign for me. Ideas board: only few of these get unwrapped Ideas that stick
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